Download the app to receive early info on streetwear and sneaker releases. TheCool is a Streetwear and Sneaker Brand born out of Atlanta. We represent a state of mind. Cool in a Hoodie, Cool in a Tee. Stay Cool regardless of the surroundings. We hope to follow in the foot steps of other street wear staples in the city. Bringing native style to the new scene. The Store also carries Sneakers, Bape, Supreme, Jordan, Yeezy, Offwhite , Underground Streetwear, Vintage Clothing, Men's Designer Clothing, and other Urban Clothing Brands, Skate Clothing Brands and More.